TaylorMade Penta TP a Dramatic Success with Tour Pros and Consumers

The First and Only Five-Layer Tour Ball Earned Gold in Golf Digest's June 2010 "Hot List” and Helped Nearly Double the Company's Marketshare Since February 2009 Penta TP

TaylorMade Golf's Penta TP golf ball, already widely embraced by consumers and on professional Tours worldwide, has earned a Gold rating in Golf Digest magazine's annual golf ball "Hot List." Penta TP was the category leader in the Performance and Feel categories and was the only ball in its class (Tour) to receive three five-star ratings (Performance, Feel and Innovation).

Nearly every member of TaylorMade's Tour Staff is playing Penta TP, and three have won with it this year: Martin Kaymer at the Abu Dhabi Championship, Dustin Johnson at the AT&T Pebble Beach Pro-Am, and Y.E. Yang at the Volvo China Open. 

Consumer demand for Penta TP escalated quickly after the ball was introduced, in the Sunbelt states only, in early 2010. By the end of February, after availability had expanded to all 50 states, TaylorMade's golf ball marketshare had nearly doubled in on- and off-course sales compared to last year.* In March, Penta TP was the third-highest selling urethane ball in the U.S. marketplace** behind only Pro V1 and Pro V1x, and TaylorMade's golf ball manufacturing facility in Duncan, S.C. is working 24/7 to keep up with the demand.

"The immediate validation from consumers and our Tour Staff professionals confirmed findings that Penta TP's five-layer construction promotes excellent distance and control to all types of players," said Bill Price, senior director of golf ball and putters. "We believe Penta TP is the most complete ball in golf, and the fact that it was honored with a Gold rating in this year's Golf Ball Hot List, and was rated so highly in all categories, really validates that point."

Penta TP's performance is rooted in its five-layer construction — cover, outer mantle, middle mantle, inner mantle and core – which is engineered to optimize performance in five key shot categories that skilled players need – driver, long-irons, middle-irons, short-irons and partial wedges. Created for Tour professionals, Penta TP is a great ball for every level of player. You don't have to be a fast swinger to achieve excellent distance with Penta TP, and it delivers the kind of spin in the scoring zone that a distance ball can't compete with, giving shorter hitters the added control to get up-and-down more often. The same goes for higher handicappers – the extra spin Penta TP promotes will only improve the quality of their short shots, helping them score lower.

Penta TP is available nationwide at $45.99 per dozen

Penta TP is available nationwide at $45.99 per dozen.

* Golf Datatech, On/Off Course Dollar Share, February 2009-2010
** Golf Datatech, On/Off Course Dollar Share, March 2010


About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.

About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.



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