Barton Creek Resort & Spa Debuts State's First Callaway Performance Center

Callaway Performance CenterAustin’s award-winning Barton Creek Resort & Spa, frequently named by top golf writers as the No. 1 golf resort in Texas, has partnered with Callaway Golf, a leading innovator in golf technology to open Texas’ first-ever Callaway Performance Center on June 5.

Regardless of individuals’ skill level, golfers will benefit from having their swing evaluated with the same cutting edge fitting technology used by Callaway’s Tour Staff Professionals from the PGA, LPGA, European Tour and Champions Tour.

The center provides a state-of-the-art environment for golfers to achieve a perfect fit paired with ideal golf equipment for their game, bringing them one step closer to experiencing their lowest rounds ever. They’ll then have the chance to test their heightened skills on one of Barton Creek’s four championship courses, designed by renowned masters of the game Ben Crenshaw, Arnold Palmer and Tom Fazio.

“We’re thrilled to be partnering with Callaway Golf to offer this innovative technology to our club members and resort guests,” said Club Director Michael Rushing. “Callaway mirrors Barton Creek’s dedication to excellence in the world of golf, and this collaboration is a great illustration of that commitment. We strive each day to provide our members and guests with a more fully-rounded golf experience, maintaining our position not only as the top golf destination in Texas, but also one of the most unique in the world.”

Staffed by certified club specialists who have been trained to find the right clubs for every level of golfer, fittings will occur in an advanced indoor fit bay that utilizes the Callaway Performance Analysis System (CPAS).

Barton Creek Resort & Spa

High speed cameras and precision software will capture all relevant swing data, including swing speed, ball speed, launch angle, spin rates, attack and path angles. A ball flight simulator then displays the results on a big screen monitor. The CPAS system utilizes 3D imagery and helps the fitter accurately explain how the swing is working and which Callaway clubs would most benefit the game. Guests can be custom fit for woods, irons and golf balls.

The center also features Callaway’s OptiFit Fitting System, allowing guests to test numerous drivers and irons with a variety of shaft and club head combinations in a matter of minutes.

Rates start at $125 for a 45-60 minute fitting session and advance reservations are required. Group rates are also available. For more information, please visit www.bartoncreek.com/golf or call (512) 329-GOLF.

 

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