South Texas Triangle Distinguished Market Award

South Texas Triangle Distinguished Market AwardEncompassing Austin, San Antonio, Houston, the Texas Hill Country and the Rio Grande Valley, the South Texas Triangle is a dynamic golf destination composed of diverse regions.

Austin is the state and cultural capital of Texas, and was recently chosen by as the nation’s top golf city. San Antonio boasts the Riverwalk and Alamo, and every year plays host to the Champions Tour’s AT&T Championship and the PGA Tour’s Valero Texas Open. Houston is headquarters to 24 Fortune 500 companies, ranking second only to New York. The nation’s fourth largest city is also a PGA Tour stop – welcoming the world’s best the week prior to the Masters. One of the most scenic golf regions in America, the rugged Texas Hill Country is also a burgeoning wine destination. Cleary there is plenty to choose from when visiting the Triangle.

This year the JW Marriott San Antonio Hill Country Resort & Spa, the largest Marriott resort in the world, debuted as host of the Valero Texas Open. The brand new, state-of-the-art resort added a new dimension to the South Texas Triangle. But how  do you fill those 1,000-plus rooms?

South Texas Triangle Distinguished Market AwardBy combining its Central Texas and Houston publications into one comprehensive catalog of golf in South Texas, Golfer’s Guide is at the forefront of branding the Triangle as a single, unified golf destination.

This year Golfer’s Guide will take promoting the destination to an unprecedented level by expanding its operation into Mexico.

The joint Central Texas-Houston publication is scheduled to be distributed at more than 60 locations south of the border.

This international expansion has earned the cooperative partnership between Central Texas and Houston the “Distinguished Market Award” from Golfer’s Guide national headquarters in Hilton Head Island, South Carolina.

“We’re excited about our venture into Mexico and the fact that we aren’t asking anything more from our clients during these difficult economic times to make it happen,” said Central Texas Regional Representative Mike Ratchman.

Opening New Doors

Central Texas Representative Mike Ratchman and Houston Representative Melanie GrafeWith nearly 20 years of experience between them, Central Texas Representative Mike Ratchman and Houston Representative Melanie Grafe are well-versed in promoting their markets to a local and national audience. Moving into Mexico will give the tandem an even greater opportunity to help golf courses, resorts and restaurants stay busy.

“The ongoing recession has definitely changed the landscape for a lot of our customers, and putting travelers in rooms and restaurants and filling tee sheets has become more problematic,” Ratchman said. “Opening the door to a growing base of consumers through distribution at golf courses and resorts south of the border gives us a chance to maximize the marketing impact for clients who choose to advertise with us.”

Multiple Media Platforms

Golfer’s Guide began more than 20 years ago as a digest-style golf publication serving Hilton Head Island, South Carolina, and has since grown into a nationwide network of magazines reaching millions of readers. Today, each Golfer’s Guide market relies on a traditional print distribution to inform golfing audiences, but infuses all of the modern media platforms to augment its original product.

Texas Golfer’s Guide is perhaps the most shining example of a market that’s manipulated multiple media platforms to perfection. Distributing a traditional print product at hundreds of locations throughout the South Texas Triangle, and now across the border into Mexico, is just the beginning. The Central Texas and Houston markets are involved in a variety of charity golf tournaments, operate two websites, offer readily accessible digital magazines and broadcast a popular Saturday show on ESPN radio. By distributing information in such diverse manners, Texas Golfer’s Guide maximizes exposure for its customers throughout the golf industry.

For more information on Texas Golfer’s Guide, contact Mike Ratchman via email at, or Melanie Grafe at For the latest golf news and course profiles, visit or


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