DL3 Hopes McGladrey Classic Can Build On Success, Feel of Heritage

Hilton Head Island has always been a special place for Davis Love III.

The U.S. Ryder Cup team captain and PGA Tour legend earned his first significant amateur victory here in 1982, winning the Junior Heritage at Harbour Town Golf Links.

Harbour Town was also the site of his first PGA Tour win -- the 1987 MCI Heritage Classic.
The name of Hilton Head’s marquee sporting event has changed several times over the years but Love has remained a constant. He didn’t miss a Heritage from 1986 to 2011, winning a record five times while earning more than $2.6 million.

Love isn’t the only fan of the event. Earlier this year, Harbour Town ranked No. 2 in a survey of professional players listing their top 10 courses on the PGA Tour.

Augusta National, home of the Masters, placed first in the survey. The Heritage takes place the week after the Masters and has traditionally been a place for professional players to relax with their families after such a stressful week.

Justin Leonard summed it up best in 2008 when he compared the Masters to final exams and the Heritage to spring break.

With the stress of the FedEx Cup Playoffs and Ryder Cup now over, that’s the type of atmosphere Davis Love III wants for his hometown PGA Tour event – the McGladrey Classic on St. Simons Island, Ga. Love is the official host for the tournament, which takes place Oct. 18-21 at Sea Island Golf Club.

“The Heritage will always be special to my family and me,” Love said. “We are trying to build on the success and the feel of the Heritage and have another event that is a favorite of the players and their families, and show that the Southeast coast from the Heritage to the Players (Championship) is a world-class golf destination.”

Love also hopes his tournament, heading into its third year, can continue to shine a spotlight on St. Simons Island the way the Heritage has done for Hilton Head Island over the years. All four rounds of this year’s tournament will be broadcast live on the Golf Channel.

“We always say all we have to do is get people to Sea Island and they are hooked,” Love said. “The event exposes and shows off the resort to more people than any other type of marketing. And it goes beyond just Sea Island. This event and the media exposure it brings showcases what is great about the entire Golden Isles of Georgia. Over time, we feel it will create an impact on the entire coastal region from Jacksonville to Savannah to Hilton Head.”

 

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