Golf Technology: Edwin Watts Golf Shops Unveils New-Look

Edwin Watts Golf Shops, LLC, (EWGS) one of the world's largest specialty golf retailers, recently announced the re-launch of With seamless navigation and a breadth of interactive features, the new-look e-commerce website offers online shoppers a turnkey shopping solution.

The new website showcases a breadth of product offerings from golf's leading equipment manufacturers, while the enhanced functionality provides online shoppers with the same great shopping experience synonymous with an in-store retail visit. With effortless navigation golfers can quickly take advantage of the Today's Deals section (highlighting spectacular deals on a wide selection of products), sign up for the LoyalTee program, tune in to the popular GOLFBETTER Podcast each week, experience a golf lesson in the Golf Tips section, and much more.

"Recognized as America's Golf Club for providing a superior in-store retail experience, our new website was created on a more sophisticated platform, with easier navigation and more functionality, to help us deliver that same exceptional experience for consumers who prefer to shop online," said John Watson, CEO, Edwin Watts Golf Shops.

Equipped with hyper-local functionality, has the ability to customize a message and/or special offer on the home page, geo-targeting the online shopping audience in a specific market. This application serves to create more synergy between the Company's brick and mortar and e-commerce business, essentially alerting online shoppers in a specific region, with in-store special deals and news relevant to that market. Additionally, Edwin Watts Golf has removed the guesswork from a golfer's shopping experience, as the dynamic Shopper's Guide -- located on the website -- serves as a one-stop solution for all equipment categories. Whether shopping for a novice, or a highly skilled player, this guide has it all and serves to make any consumer's selection process fun, easy and affordable.

One of the unique features is Club Finder: a filtered navigation module that allows shoppers to input basic information such as gender, preferred hand, club category, shaft flex, brand and price range. The Club Finder tool will quickly generate a selection of options, based on specific criteria given. This tool further complements the in-store custom fitting program, offering a turnkey solution that matches a golfer with a specific club that fits their swing characteristics. Additionally, the My Joys Product Configurator for golf shoes expands their customization offerings, providing a more personalized buying experience for soft goods while enabling customers to select their preferred style of footwear, customize the color, specify a monogram, add a logo and choose their size.

Other features implemented on the new Edwin Watts Golf website include a store finder, where shoppers can easily find store-specific information such as store manager, phone number, door-to-door directions and a schedule of in-store events. Plans call for Edwin Watts Golf to roll-out additional features, content and applications at throughout 2012.




Please Share