Adams Launches Latest Line of Hybrids, Hybrid Irons

Adams Idea Tech V3 hybridsThe design mavens at Adams Golf have released the latest installment of the company's esteemed Idea franchise. In a release, Adams says the new Idea Tech V3 hybrids and hybrid irons will "set a new standard for design and performance."

"Idea Tech V3 excels because it gives the majority of golfers exceptionally easy-to-hit clubs loaded with the latest technology, plus a thinner, sleek look," said Michael Vrska, director of Product Development at Adams Golf. "In addition, with each club in the set individually optimized to fully integrate together, consumers won't experience any gapping issues and will consistently get more distance."

The Idea Tech V3 set is offered in two configurations (forged or all-hybrid) in order to meet each customer's preferences. The Idea Tech V3 hybrids may also be purchased individually.

Attractive and aerodynamic, the appearance of the V3 edition is a mix of black and shades of gray. The club's finishes are described as "dramatic nickel chromium and physical vapor deposition black."

In both the forged and all-hybrid configurations, the eight-piece Idea Tech V3 set consists of 4-, 5- and 6- progressively-sized hybrids and a 7-mid-hybrid.

The forged set features four oversized cavity-back forged irons in 8-iron through gap wedge while the all-hybrid set features four hybrid scoring clubs in 8-iron through gap wedge.

Idea Tech V3 forged irons

The easy-to-hit hybrids in both configurations feature strategically placed tungsten weighting in the premium stainless steel heads for enhanced forgiveness and spin. A four-way cambered sole and recessed heel and toe areas reduce turf drag for superior playability and versatility. The transitional hybrid mid-iron includes a viscoelastic vibration dampening system for exceptional feel.

Should the consumer choose the forged set, they will find precisely located heel and toe weighting in the oversized forged heads of the short irons (8-GW) that maximize scoring potential.

The stock shaft for the Idea Tech V3 hybrids is the Mitsubishi Rayon Bassara graphite shaft. For the short irons in either the forged or all-hybrid set, consumers may choose between True Temper Performance Tech shafts in steel or Mitsubishi Rayon Bassara shafts in graphite.

Adams newest offering is available in right- or left-handed models. Eight-piece sets begin shipping to golf shops Oct. 1 with a suggested retail price of $899.99 for steel and $999.99 for graphite.

Individual Idea Tech V3 hybrids are available right-handed (2-7) or left-handed (3-6) with a SRP of $249.99 and will begin shipping Nov. 1.


Adams Golf also created the Idea Tech V3 hybrid iron set for women which provides the same advanced features and materials found in the men's sets, but with dedicated tooling and design specifications created specifically for a woman's swing.

Like the men's set, the eight-piece all-graphite all-hybrid set is individually designed yet perfectly matched and includes three hybrids (4, 5, 6), a mid-hybrid (7) and four hybrid short-irons (8-GW).

Available with the Mitsubishi Rayon Bassara graphite shafts in the super-lite (50g) flex, the eight-piece women's set begins shipping to golf shops Oc. 1 with a SRP of $999.99.



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