Callaway Celebrating Els Victory With Equipment Sale

Callaway Golf Company will celebrate staff professional Ernie Els' major championship victory at Royal Lytham & St. Annes with a promotion featuring the RAZR Fit driver and the HEX Black Tour golf ball.

Based on Els' British Open score of 273 (67-70-68-68), Callaway will, for 273 hours beginning on July 25, sell its RAZR Fit driver for $273 and its HEX Black Tour golf ball for $27.30 online at

The promotion will also be available at participating retailers.

The Big Easy used both the RAZR Fit driver and the HEX Black Tour golf ball to propel himself to the second Open Championship victory of his Hall of Fame career. The Callaway RAZR Fit driver has now won 10 professional tournaments worldwide, with five victories coming in the last seven weeks.

About his RAZR Fit, Ernie said on Sunday, "I hit a lot of drivers on the back nine and I was just trying to make birdies. I was right in the moment...I was really just playing the shot in the moment."

The HEX Black Tour golf ball has been used in four of the last seven wins on the European Tour, where the ball's aerodynamic properties help to mitigate typically windy conditions.

"The RAZR Fit driver and the HEX Black Tour ball have generated a ton of excitement on Tour and on tee boxes everywhere this season," said Glenn Hickey, Vice President, Americas Sales, Callaway Golf. "Ernie's win Royal Lytham adds to this momentum, and we're excited work with our retail partners to offer the products used by The Big Easy at these great prices."

The offer is valid at and at participating retailers. Pricing is determined by individual retailers and may vary. The promotion lasts from July 25 through August 5.


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