Can Nike Deliver on Distance Promise with MachSpeed?

Nike SQ MachSpeed IronsIn late February, Nike Golf introduced its newest family of irons - the SQ MachSpeed. The company promises that this line will be its fastest and longest ever.

The SQ MachSpeed is based on three key functions: speed, stability and launch. These components are purported to create a high launch and increased distance.

"With MachSpeed, we've developed a very fast iron through new and dynamic construction that works," said Tom Stites, director of club creation for Nike Golf. "This iron is all about helping golfers increase their ball speed in order to generate distance. Our patented PowerBow technology allows golfers to launch the ball high and increase distance - a perfect combination to improving your game."

The clubs are set to hit stores on Feb. 25 and are expected to retail for $699 (steel) and $799 (graphite).

Speed and Distance

To achieve speed and distance, the two-piece SQ MachSpeed irons have a higher CT (Characteristic Time) in the wider areas on the face resulting in faster ball speeds and longer distance.

The new game-improvement Nike irons feature a combination of AM 355 alloy and an off-the-face weld construction that creates a thinner, hotter face and a wider sweet zone. The new SQ MachSpeed construction offers an extremely hot center area that expands lower on the face where the ball is more likely to be in contact to prevent a decrease in distance.

newbuyonline.jpg Stability and Forgiveness

The SQ MachSpeed irons provide stability and forgiveness because of Nike's PowerBow technology. Nike's innovative PowerBow technology was first introduced in its earliest SQ product, the groundbreaking Nike SasQuatch driver in 2006. The Nike PowerBow creates an extremely deep center of gravity and provides a wider sweet spot.

Launch and Functionality

Completing the three key functions of the Nike SQ MachSpeed irons is the launch capability. The SQ MachSpeed features a deep undercut behind the face, which repositions 50 grams of weight out and back to the PowerBow for high launching shots that travel far and land softly.



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