Many golf shirt designers have come up with all sorts of clever names and technologies to describe their new-school polyester performance shirts.
Martin Golf Apparel is old school, and proud of it.
No reason for ALL CAPS or trademark symbols when describing these garments.
Just good, old-fashioned, high-quality cotton: 100 percent Peruvian Pima to be exact.
Founder Rick Martin brings a lifetime of experience in the golf apparel business. He worked for many top companies and founded Fairway & Greene in 1995. After deciding to retire in 2006, Martin sold the popular company to an investment group.
A need for high-end cotton shirts got him back into the game. And this time, he put his own name on the label.
“I’ve always been a cotton guy by background, so it wasn’t a hard decision for me to make,” Martin said. “The fact that we sell to private clubs, that’s our primary focus, there is a membership that wants an all-cotton garment. They’ve not been able to get one in several years that is of the quality that I think they wanted.”
Martin Golf Apparel’s slogan is, “Timeless as the Game.” The look of the collection was inspired by how golfers used to dress -- guys like Palmer, Nicklaus and Sneed.
In January, the company unveiled its new Spring 2013 collection, inspired by the French Riviera and Costa del Sol, Spain.
The spring line follows the popular fall collection, which featured British Regimental, Vineyard and Charcoal Classics.
“With every seasonal collection, I try to get the inspiration with something that I’ve done or where I’ve been as opposed to a color service,” Martin said. “I put terms to them based on the color that I feel.”
Martin used the PGA Merchandise Show in Orlando to unveil a group of shirts called Scottish Mist, inspired by the morning fog in Scotland.
The Spring 2013 collection introduces two new patterns for the Men's Popover shirt, now available in a Gingham Check and Bengal Stripe, both offered in the Riviera color palette.
"The Men's Popover is a standout shirt, and the new patterns such as the Gingham Check with the richness of the color palette, produces a look that is stylish, yet comfortable and casual," Martin said. "It's a look that all men gravitate to, but can also be dressed up when worn under a nice blazer or sweater."
Also new for 2013, is the Men's short sleeve 2-button Pima Cotton Interlock shirt that features a self-fabric collar, and has a more youthful look compared to the traditional 3-button placket. Martin's select Pima Cotton yarn when knit with the interlock creates a luxurious soft hand. The 50s single interlock fabric is also available in a short sleeve solid T-shirt, and features a higher neckline compared to your average undershirt, for a gentlemanly and dressy approach. Both styles are offered in the Costa del Sol color palette.
The 2013 collection has expanded the use of self-fabric collars - collars made out of the same fabric used in the garment body - to include more style and color options. This popular shirt will be offered in a variety of patterns throughout all four deliveries, and is now available in a long-sleeve.
Another new feature for the self-fabric collar shirt is the use of a jacquard pattern, which gives an illusion of being a solid shirt from a distance, but a closer look shows that there is much more design and texture than what appears to the eyes at first glance.
"The self-fabric collar steps outside of the tradition of wearing a knit-collar golf shirt, and the addition of the jacquard pattern, such as in the Micro Check and Grid Check shirts, creates a great off-the-course look," Martin said.
To ensure that Martin Golf Apparel reaches a select customer base of discerning golfers, these collections - like all Martin Golf Apparel - is sold exclusively at green grass golf clubs.
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