In the Bag

The 2008 PGA Tour season began with Adams Golf at the top of the hybrid count at the first tournament of the year, the Mercedes Championship in Hawaii, and 39 tournaments, including four major championships later, Adams Golf remained at the top as the hybrid leader on the PGA Tour.

It was a banner year for the company with over 1,400 of its Idea hybrids having been played by the best players in the world. Adams Golf hybrids accounted for 31 percent of all hybrids in play this year, according to the Darrell Survey Equipment Count, compared to 23 percent by the next closest competitor, and 9 percent by the third place company. The Darrell Survey is an organization that has been conducting official golf equipment counts for 75 years. 

Nike Golf is introducing the newest and most exciting additions yet to its hugely successful SasQuatch (SQ) driver franchise. The new SQ DYMO and the SQ DYMO² drivers represent the first generation of custom-tuned drivers within the SQ family which, over the past three years, has undeniably established itself as the winningest driver brand on the PGA Tour. Having led the Tour with the most driver wins in 2006, 2007 and 2008 and totaling 40 victories during that time period (nearest competitor had 31), Nike Golf is aspiring to continue its PGA Tour dominance with this new introduction. Both drivers will be available on February 1, 2009.

The idea of DYMO technology originated from the Nike Golf athletes on the PGA Tour, who work with the knowledgeable members of Nike's staff in its Tour Van to custom tune their drivers for maximum performance. DYMO technology represents "Dynamic Moment of Inertia," which means that the CG location, Nike PowerBow size, head size, lie angle and MOI have been optimized and performance-matched to each respective available loft for more distance and better performance.

BEAVERTON, Ore. - Nike Golf's Slingshot family, a multiple award-winner for it's game improvement technology in its irons, continues on the path of technological advancement with the introduction of the Slingshot HL (High Launch) Mixed Set for men and women.

Available on Nov. 1, 2008, Nike Golf is bringing hybrids and irons together and modifying four key areas of club head design to optimize performance. In the hybrids of the Slingshot HL Mixed Set, the areas of modification include the slingback design; low and deep profile; keel sole; and increased offset. The irons of the new Slingshot HL Mixed Set have modified the slingback design; variable sole width; progressive offset; and club head profile. 

Bridgestone Golf, known for its industry-changing Bridgestone Challenge ball-fitting program, announced that it has rounded out its e+ series distance performance line of balls with the e7+, a ball designed for those with a high-to-medium ball flight that desire a more penetrating trajectory for increased distance.

"We have the most complete offering of any golf ball lineup in the industry because we believe one size doesn't fit all, when it comes to balls," said Dan Murphy, Senior Director of Marketing - Bridgestone Golf, Inc. "Our innovative solutions when combined with our ball-fitting diagnostic tool assure that we're putting a player into the best possible ball for their game. The e7+ is designed to allow players hitting it too high, or that already have optimal launch conditions, the ability to gain more distance off the tee." 

Our Commitment to your Short Game

In the past 20 years or so, there have been a lot of innovative golf wedges introduced into the market, but none satisfied Black Magic Wedge Inventors Jim Kellerman and Patricia Eaton, avid golf fans and amateur golf players. After paying good money for wedge after wedge that failed to do what it promised, Jim and Patricia decided to make their own – their way.

After almost three years of research and development, Blade Runner Golf patented the Black Magic Wedge (www.blackmagicwedge.com ) and introduced it to the golf community through the same channels they used to develop it - golf instructors, golf pros and everyday golfers. All who use it agree that the Black Magic Wedge can significantly improve your short game, allowing you to shoot lower scores in no time at all. These golf wedges are an all-new hybrid design like no other wedge on the market, are a patented design and conforms with all USGA rules.

Adding another chapter to its successful history of creating high performance drivers for players competing across the worldwide professional tours, club professionals, better players and aspiring golfers, Titleist introduces the new 909 line of drivers. A three driver family, the 909 DComp, 909D2 and 909D3 models feature a modern high performance chassis with tour approved profiles engineered to meet and exceed the performance requirements of skilled players.

Each 909 driver is engineered with its own precisely positioned center of gravity to produce distinct launch conditions and ball flights. The result gives Titleist the ability to offer a new level of precision driver fitting to maximize distance potential and improve overall driving performance.

Cobra Golf is calling its latest driver, the King Cobra L5V, its longest, straightest club ever. This multi-material driver not only possesses Cobra's largest, most forgiving club face, it also features Adjustable Flight Technology, which allows golfers to maximize their personal distance and accuracy through ball flight adjustment.

"The King Cobra L5V builds upon our award-winning, tour-proven L4V driver, and takes performance to the next level," said Brian Zender, General Manager, Cobra Golf. "It's the longest, straightest driver in the 35-year history of the Cobra brand." 

Scotty Cameron by Titleist putters are tour-proven instruments of uncompromised feel, looks and performance. Notably prominent across the worldwide professional tours, Cameron putters have been the top choice of more players and more winners on the PGA Tour for more than a decade. As a market leader in the premium putter category, Titleist further solidifies its high performance product offering by enhancing its popular Studio Select family of putters with four new models.

The Fastback 1, Squareback 1, Newport 2.6 and Newport 2.7 extend the number of Studio Select putters to eight, all of which are precision milled with circular weights in the heel and toe that allows each model to be offered in five different length and weight combinations to fit any putting stroke or style. This flexibility makes it easy for golfers to choose a Studio Select putter with the appearance they prefer, the length and weight they need, and a body and neck configuration that provides the proper amount of toe flow during the stroke.

Mizuno is touting its new MP-52 irons as "the most playable MP irons ever."

The anticipated performance of this iron set is based up two innovative technologies. The first is Dual Muscle Technology, which is an outer muscle pad that allows for a precisely placed, lower and deeper center of gravity, offering enhanced playability and an ideal launch angle, and an inner muscle pad which provides unparalleled feel and feedback that better players demand. 

From the Model T Ford to the 2008 Ford Mustang, from the Wright Brothers plane to the Boeing 777 commercial jet, products and technology are constantly improving. The new Bazooka GeoMax 2 driver from Tour Edge Golf is no different.

Bigger, larger, longer and straighter are all great adjectives to describe the GeoMax 2. The bullet-shaped, 460cc head design has a more sloped crown that moves the center-of-gravity lower and farther away from the face. The shallower design allows the head to be larger and deeper from face to back for a higher moment-of-inertia (the club's ability to resist twisting). This design reduces spin, club head twisting and optimizes the launch angle resulting in an astonishing combination of accuracy and distance.