Gantz Management Group Changing the Perception at Country Place

Country Place suffers the same plight as many golf courses in a Gulf Coast region that’s been “overbuilt by 20 percent.”  Supply has outstripped demand, to compete for business among golfers who are playing fewer rounds.

Gantz Management Group Changing the Perception at Country Place

Originally opened in the 1980s to serve a retirement community, the layout was also hamstrung by its private status. Reinvestment in the golf course requires revenue, and revenue can only be generated by creating a better product and offering better service. The perception of Country Place would have to change.

In stepped Louis Gantz and his newly-formed management company, Gantz Management Group, LLC to resurrect a golf course with loads of potential, but not enough tender love and care. The focus of Gantz and his team is building trust with the local golfers who play the course by giving them an enjoyable experience without huge greens fees. Extra revenue generated by filling the tee sheets will be reinvested in the golf course so it can be enjoyed by both members and daily-fee golfers.

Gantz noted that opening Country Place for public play won’t impact the ability of members to reserve preferred tee times.

“We work side-by-side with the board and membership to market their facility to the public and still protect the integrity of the membership ” said Gantz, who spent the last nine years as the general manager of Battleground at Deer Park. “That additional revenue is going to be extremely important to their survival especially in the Gulf Coast region.”

Improvements are already underway at Country Place. The first project was a total renovation of the bunkers, which improved drainage, playability and aesthetics. Next in line will be an effort to shape fairways that have shifted over the years, giving them an uneven appearance. They’ll be stabilized and the unevenness will be eliminated.

Overall, the tree-lined course has plenty of character as the back nine winds around Clear Creek. Golfers can expect a course that won’t be overly difficult with no two holes that are alike.

Country Place Golf Club is located just off the 288 corridor in Pearland. For more information about the golf course, including a course description, rates and directions, please visit www.countryplacegolfclub.com or call (713) 436-1533.

 

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