Callaway Golf Company presented its 2009 new product lineup at the annual PGA Merchandise Show in Orlando, Fla. The 2009 lineup includes three new drivers (FT-iQ, FT-9 and Big Bertha Diablo), X-22 irons, the latest edition in Callaway's X-Series, two new Odyssey 2-Ball putters and several new high-performance golf balls, including Callaway's Big Bertha Diablo ball and Top-Flite's new and improved D2 balls.
"Golfers of all abilities will be excited by our new equipment," said George Fellows, president and CEO, Callaway Golf. "There is something new from each of our brands and for every skill level. There's a club or a ball that will help everyone's game."
Headlining the list of products on display is Callaway Golf's new all-titanium driver, the Big Bertha Diablo. The latest manifestation of the iconic franchise that began in 1991, Callaway's Big Bertha now has a brand new attitude. Designed for golfers of all skill levels, including elite tour players, the new Big Bertha Diablo driver features Edge Technology, generating a maximum release of power.
The 2009 season also welcomes Callaway Golf's latest edition of X-Series irons, a major contributor to Callaway's longstanding position in the U.S. as "The No. 1 Irons in Golf."
"Improving upon the best-selling X-Series product that preceded this X-22 model was a daunting task," said Jeff Colton, Sr. VP Research and Development, Callaway Golf. "The result of that task, however, may be their most perfect blend of performance, feel and aesthetics to date."
Odyssey, maker of the bestselling putters in golf, introduces two exciting additions to its legendary 2-Ball family of putters, as well as several new offerings within its White Hot XG line. The Black Series i 2-Ball putter melds the finest materials available to create the ultimate in tour-level performance and responsiveness. The progressive White Hot XG 2-Ball F7 and White Hot XG Teron models offer multi-layer inserts and high MOI for increased accuracy on off-center strokes.
For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
Get to Know the New Products for 2009
Drivers
FT-iQ Driver - The longest, straightest driver Callaway Golf has ever created. Multi-material Fusion Technology allows weight to be strategically positioned at the extreme corners, raising Moment of Inertia (MOI) and positioning Center of Gravity (CG) in the optimal location. Hyperbolic Face cup enhances ball speeds across the face and a sleek shape reduces shot curvature. Visually distinctive pearl white, ultra-premium Fubuki™ shaft by Mitsubishi Rayon is featured in all stock models. I-MIX compatible.
Suggested retail price: $499
FT-9 Driver - Next generation Fusion Technology maximizes performance to promote increased distance, increased accuracy and increased shot-shaping control - results unachievable in a single-material driver design. OptiFit Weighting System provides draw and neutral CG positions, allowing players to work the ball in both directions. Complete Inertial Design optimizes MOI, CG, CG bias, face design, loft and lie to enhance overall performance. I-MIX compatible.
Suggested retail price: $399
Big Bertha Diablo Driver - Innovative Four-Piece Formed Construction employs Fusion-like methods to an all-titanium driver to achieve optimal CG locations and higher MOI. Edge Technology assists in closing the clubface at impact for maximum release of power. Unique draw and neutral head shapes utilize geometry to improve shot-shaping control. Hyperbolic Face cup enhances ball speeds across the face.
Suggested retail price: $299
Irons
X-22 Irons - Precision Notch Weighting allocates discretionary weight around the clubhead to increase MOI and resist twisting on off-center hits. Proprietary 360º Undercut Technology optimizes CG location to promote a consistent ball flight progression and great feel throughout the set. S2H2 with Modified Tru-Bore redistributes weight from the hosel area to improve mass properties. Polycarbonate tip plug dampens vibrations for enhanced feel.
Suggested retail price (steel/graphite): $699/$899
X-22 Tour Irons -Tour-proven head shape features the thinnest topline possible while still incorporating 360º Undercut Technology. Sleek new design features Sole Width Progression to provide improved turf interaction through the entire set. Precision Notch Weighting positions weight to the perimeter of the iron to raise MOI.
Suggested retail price: $799 (steel)
Odyssey Putters
Black Series i 2-Ball - Legendary 2-Ball alignment combined with a precision milled head creates optimal balanced weighting to promote a great feeling stroke and amazing accuracy with a rich, nickel-plated finish that reduces glare. 1025 carbon steel body and a weighted tungsten flange create a low, deep CG to promote a true roll. Tour insert features a highly resilient elastomer core for enhanced feel and a truer roll. A thin, firm outer striking surface infused with urethane offers fine-tuned responsiveness.
Suggested retail price: $299
White Hot XG 2-Ball F7 - Legendary 2-Ball alignment combined with weighted F7 wings raises MOI an astonishing +40% higher than the original 2-Ball putter introduced in 2001 and increases stability during the stroke for better accuracy and distance control. Multi-layer insert features a soft elastomer core for exceptional feel and a truer roll. A thin, firm outer striking surface infused with urethane provides fine-tuned responsiveness. Textured impact zone enhances feel and clearly defines the optimum impact area.
Suggested retail price: $169
Golf Balls
Callaway Big Bertha Diablo Golf Ball - A breakthrough design has yielded unparalleled performance within the soft two-piece golf ball category. A soft yet ultra-resilient core combined with a softer ionomer cover provides remarkable distance, soft feel and stealthy control around the greens. Callaway's proprietary Hex Aerodynamics provide optimized seamless design to reduce drag and promote stable ball flight.
Suggested retail price: $23.99 per dozen ($6.00 per sleeve)
Top-Flite D2 Golf Balls - New and improved Top-Flite D2 Golf Balls feature the proprietary DimpleinDimple™ Aerodynamic pattern that reduces drag and improves lift to maximize control and distance for a wide range of swing speeds. Available in four models: Top-Flite D2 Distance, D2 Feel, D2 Straight and D2 Diva (for women).
Suggested retail price: $15.99 per 15-ball pack ($3.25 per sleeve)