The Masters Tournament reaches audience of nearly 100 million

Close to 100 million people on television worldwide, and 5.4 million online on, experienced the 2008 Masters it was announced by Billy Payne, Chairman of the Masters Tournament and Augusta National Golf Club.The Masters reached a wide audience last week

The preliminary global television numbers were up approximately 15 percent from last year. In all, the Masters was viewed, either live or delayed, in over 190 countries. Additionally, the Armed Forces Radio and Television Service showed the event to US bases throughout the world.

For the one week period during the Masters, the Tournament’s official Web site,, had 5.4 million unique users, a 16 percent jump from last year’s figure of 4.7 million. There were 2.2 million unique users on Friday (4/11) alone. The total number of video streams requested was 6.7 million, a 59 percent increase from last year’s 4 million total. Among the elements on the site were full-screen video of the Par 3 Contest, bonus coverage on Masters Extra, Amen Corner Live, Hole Nos. 15 and 16 Live and an Interview Channel. The average time spent on the site was over 90 minutes.

“With our goal of growing the game of golf internationally, we are very excited about the number of television viewers and visitors to,” Payne said. “Television, the internet, new media and other media channels will allow us to expose people to this great game of golf.”

In addition to those numbers, the first year domestic telecast of the event by ESPN was a big success.

The Associated Press reported the broadcast of the second round Friday was the most viewed golf telecast on cable, producing a 3.1 rating. It was the first time either of the first two rounds of the Masters has drawn a 3.0 rating. Coverage of Thursday's first round produced a 2.2 rating.

ESPN also said that golf-related hits and views of Masters-related video on its Web site were up 117 percent over last year. Its Masters video podcast was also the most downloaded sports podcast on iTunes from Thursday to Saturday.



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