The New Order of Golf

Par•4 Golf ManagementOur nation’s recent economic woes have exacerbated a growing problem within the golf industry. With the biggest slump in golf rounds since 9/11 according to Golf Inc., green fees have become too expensive for a significant portion of golfers, especially in difficult economic times. Of course the expectation is that higher green fees come with better play nicer facilities and big-name course architects. In many respects, golf has become an elitist sport.

However, Las Vegas-based Par•4 Golf Management has set out to change that paradigm. By working relentlessly at developing its operational efficiencies, Par•4 has been able to significantly improve play and course conditions while lowering green fees at its two Las Vegas-area courses. “Elite golf is now accessible to the average golfer,” said Paul Jaramillo, co-founder of Par•4. “We’ve been able to enhance an already great golf experience and lower green fees. It results in a win for the golfer as well as the course owner.”

Elite Golf Without the Elite Price

At its two in-state facilities (Badlands Golf Club and Primm Valley Golf Club), Par•4 provides Las Vegas residents with a world-class golf experience at a price that won’t break the bank. Green fees start at as low as $35 per round (yes, that includes the cart). For an even better deal, Par•4 offer players cards and passes good at all of its award-winning facilities.

Par•4 has assembled a team of professionals who are among the very best in the business at creating exceptional playing conditions. In fact, the company challenges its golfers to find better conditions anywhere in town. From the moment you arrive on a Par•4 property, no detail is overlooked. From immaculate greens to tournament-style play and knowledgeable and courteous PGA professionals, it’s apparent that Par•4 has not sacrificed anything for the sake of affordable green fees.

Par•4’s philosophy seems to be paying off. According to Golf Datatech, rounds played in Las Vegas were down by 10 percent in January of 2010. Nevada as a whole was down 13 percent. However, rounds played at both Badlands and Primm Valley were up significantly from the previous year.

The Love of the Game

Central to Par•4’s philosophy is its history with and love for the game. Like many golfers, Par•4’s founders developed a love for the game playing alongside their fathers. Golf was simply a part of growing up. However, the current dynamics of the sport are changing that. Over the past decade, the ability for many to fill their children’s memories with life lessons on the journey from tee box to green has simply vanished, due partially to increasing green fees. In fact, The New York Times recently reported that time away from families was one of the key reasons behind the recent decline in golf.

Badlands Golf Club

Badlands Golf Club

In the heart of Summerlin lies one of Las Vegas’ finest golfing venues, Badlands Golf Club. Set against the majestic Red Rock Canyons, Badlands features three unique 9-hole layouts; Desperado, Diablo and Outlaw.

Designed by award-winning architects Johnny Miller and Chi Chi Rodriguez, Badlands’ three courses test golfers of all levels. Should you miss the green, you will be playing from the challenging lie’s the desert has to offer, requiring you to manufacture shots. The great thing about this course is that it lends itself to all different types of golfers. Whether you are a beginner, intermediate or advanced golfer you have several options off the tee.

Badlands Golf Club

When your round is done, enjoy dining and drinks at the course’s beautiful restaurant, which features attached terraces and panoramic views of the course and mountain range. Badlands, a true masterpiece that offers three distinct layouts that will challenge your game at any level.

Primm Valley Golf Club

PRIMM VALLEY GOLF CLUBLocated approximately 45 minutes south of Las Vegas, Primm Valley Golf Club is a Tom Fazio-designed facility featuring 36 holes on both desert and lakes courses. The facility is complete with a double-ended circular driving range, target greens, chipping and pitching greens with sand bunkers and practice putting greens.

Desert Course
Desert CourseOpened in 1998, the Desert Course was built to showcase the beautiful desert landscaping while providing a stark contrast to the almost-tropical Lakes Course. Slightly more demanding of the player’s ability, it measures 7,131 yards with a par of 72. The course is accented with palm and mesquite trees, as well as colorful cactus and desert wildfl owers to give it a true desert feeling. Where water was used on the Lakes Course, vast stretches of waste bunkers border the fairways on seven holes. Water does come into play on five holes, and narrow fairways with elevation changes and large, well-bunkered greens test even the most skilled players.

Lakes Course
Lakes CourseOpened in 1997, the Lakes Course was quickly given the ranking as one of the “Top Ten Best New Courses” that year by Golf Digest magazine. Complete with dense groves of tall pine trees, an extensive lakes and river system and acre-upon-acre of beautifully manicured green rye grass, the Lakes Course is a brilliant desert oasis. Generous fairways that slope towards the middle make the course very player friendly, but don’t be fooled. This 6,945-yard par-71 course is a challenge that puts even the best golfer to the test.

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