Myrtle Beach Golf Holiday Signs PGA TOUR Star Dustin Johnson to Promote Golf Destination

Myrtle Beach Golf Holiday Signs PGA TOUR Star Dustin Johnson to Promote Golf DestinationRepresentatives from Myrtle Beach Golf Holiday and TPC Myrtle Beach hosted a press conference earlier today to announce that PGA TOUR star Dustin Johnson has been named spokesperson for the golf marketing cooperative for the remainder of 2011. As part of this agreement, Johnson will appear in various marketing materials, including print and radio ads, social media efforts and a 30-second television commercial showcasing his talents and affinity for the Myrtle Beach area.

“I am honored to be associated with Myrtle Beach Golf Holiday and help them promote the area,” said Johnson, a four-time PGA Tour champion and the 12th ranked player in the world. “It truly is one of the world’s top golf destinations, and has so much to offer in the way of beaches, restaurants, nightlife and even shopping. I can’t think of a better place for a golf vacation, and I’m proud to now be able to spread the word. Regardless of where I reside, Myrtle Beach will always feel like home."

“We are thrilled to partner with Dustin to promote the Myrtle Beach area as America’s number one golf destination,” said Golden. “We are excited to be associated with such a talented golf professional who genuinely knows and loves our area so much. We are confident this association will resonate with golfers and prompt them to plan their next trip to Myrtle Beach for a wonderful golf experience.”

Today’s announcement comes in the same week as the Myrtle Beach area played host to the popular ESPN Radio show “Mike & Mike in the Morning,” featuring hosts Mike Greenberg and Mike Golic, which broadcast from the 17th annual Hootie & The Blowfish Monday After The Masters Celebrity Pro-Am at Barefoot Resort’s Dye Club this past Monday, April 11. The four-hour radio show was also simulcast live on ESPN2 from 6 a.m. to 10 a.m.

For more information about golf in Myrtle Beach and the latest golf package specials, call Myrtle Beach Golf Holiday at (800) 845-4653, or visit

About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 79 championship golf courses, 99 golf package providers and five golf schools in the Myrtle Beach, South Carolina area. Founded in 1967, the organization has been and continues to be the driving force behind the growth of the Myrtle Beach area golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about the area accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation. Golf Holiday also hosts seven events and tournaments annually to help grow the game of golf and attract golfers to the Grand Strand during slower times of year. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament each spring, Golf Holiday also manages the World Amateur Handicap Championship – the world's largest single-site amateur golf tournament, the Summer Family Golf Tournaments, the Palmetto High School Golf Championships, the Veterans Golf Classic and the FDNY 9-11 Memorial Golf Outing. For more information, call Myrtle Beach Golf Holiday at 1-800-845-4653 or visit


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