Host a Parent Child Event

By: David E. Collins Director of Sales Eagle Creek Golf Club“When you help someone through a health issue, positively impact someone’s personal wealth, or take a sincere interest in their children, you engender life-bonding loyalty”
– Michael Milken

Bruce Thompson just started playing golf but saw the power of the game for business. He wanted to host a customer appreciation event but wanted to be different. I suggested a parent-child clinic with a cookout after. He loved the idea and we put it together.

During the event, Bruce and I observed many great things:

  • Bruce and his family were meeting and having fun with his clients’ families.
  • The client’s families were all bonding.
  • Because golf can be exhilarating one minute and exasperating the next, the laughter was non stop.
  • Discussions on how the families could get together and do other activities together
  • And of course a few business opportunities arose.


The day was a home run. There was so much positive energy that Bruce could not believe it only cost him $400.00.

But more importantly, Bruce did not stop there. He took great mental notes throughout the event, documenting the numerous opportunities available to help his clients. He was able to see so much more. He went back on Monday and formulated a plan on how he was going to help and has been executing it since. Some people talk the talk but Bruce walked the walk, and because of this, his clients are furiously loyal and love to refer business.

Golf, dinners, shows and ball games are great to connect strongly with prospects and clients, but when you start to get to know their families then you are able to really help your clients. And a great way to get to know their families is to host a parent-child event. Hints To Make It Successful

  • Clinics are usually more successful because it is easier for the golf professional to cater to all age groups.
  • Keep the time frame short. No more than two and a half hours.
  • It does not have to be at the fanciest place. The key is to make it FUN. Big impact without breaking the bank.
  • If you decide golf, lean on your golf professional to assist you making it FUN for all the participants

 

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