Go green, honor Earth day with these stylish pieces

April 22nd marks the 42nd anniversary of Earth Day. It's day that reminds us to be respectful of our planet and limited resources. Clothing manufacture A.U.R. follows the ideals of Earth Day all year round. Their 2012 collection incorporates a commitment to two things:" Let's do our part, and let's look fabulous!"

AUR stands for 'All that you Are'. This young, quality golf apparel company has captured the golf clothing market from both a design and performance point of view. The lines are trendy and fashion forward. They look good and are eco-friendly.

AUR offers the consumer three distinct categories including: AUR Aware, AUR Active, and AUR Authentic.

The Aware line sports a unique list of specifically designed fabrics including CarboCoolTM, S.CafeTM and EcosmartTM. This is a great line that can be used to incorporate your love of style with your conscience. dressaur.jpg

Bamboo- a renewable resource- it's a grass and grows very quickly.
CarboCoolTM fabric contains a blend of Polyester and Bamboo Charcoal. The carbonized bamboo is visual on the inside of this material as a grey tint. The benefits of this fabric include Moisture Wicking and Fast Drying for comfort, as well as Anti-Odor and Added UV Protection for peace of mind. Carbonized Bamboo is environmentally responsible, and offers the same benefits that a chemical finish would without the unnecessary harm to the environment.

A cup of Joe, anyone?
S.CaféTM uses a patented process that transforms the coffee grounds into yarn, which is then used to produce polos. Most coffee cafe.jpggrounds end up in our landfills, which contributes to our overall solid waste management problem. Producing a garment with S.CaféTM fabrics helps in easing landfill concerns.

Just one word. Plastics.
EcoSmartTM is a fabric made from Recycled Polyester Yarn. Recycled polyester yarn is made from plastic post-consumer based products. It is environmentally friendly by reducing fossil fuel consumption and green house gases when compared to regular polyester production.

The Ecosmart story encompasses 2 different fabrics including 100% Recycled Polyester and Combed Cotton/Recycled Polyester. The Combed Cotton / Recycled Polyester provides the durability and performance of polyester with the added comfort and breathability of cotton.

One of the focal points of the Aware line is the Urban Garden Group, with a sophisticated women's EcosmartTM argyle print dress in gray and heather with peony argyle accents. The fashion-forward yet environmentally conscious dress is part of a
lifestyle-concept group featuring interchangeable shorts, skirts, polos, sweaters, and crop pants that move easily from the fairway to shopping, lunch or meetings. Other color groups for women are the Water Trace in periwinkle and white, Sky Light  in hues of light blue, navy and white and the Black Tulip collection, a crisp striking black and white.  

A.U.R. fashions can be found at area golf stores and pro shops. For more information, visit: www.aurgolf.com

AUR is owned by The Fletcher Leisure Group of Canada. Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States


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