Tommy Hilfiger - Classic American Cool

Tommy Hilfiger Golf enters the 2012 golf season with a look that is rooted in the tradition of classic comfortable golf apparel combined with a fresh persective of enhanced technical performance.

It's golf sportswear that can be worn on and off the golf course.

"Golf represents the ultimate prep lifestyle, and we are excited to expand our presence in the performance area," said Tommy Hilfiger. "Our golf collection is inspired by the integrity and tradition of the sport. We've added a twist to the classics through an innovative use of fabrics and details, delivering performance, comfort and style in golf sportswear that can be worn on and off the course."thfmens.jpg

The new collection includes four groups: Core (basic look, performance based), Cape Cod (plaids, seersucker stripes), St. Barth's (bold stripes and colors) and Cape Town (bright colors and pastels).

The end result is an offering that features strong classics essential for any golf wardrobe and an assortment of fashion collections that  deliver "Preppy with a Twist" to the fairways and greens.

A signature grosgrain tape was developed to help distinguish the line and is evident in it's classic navy, white and green detailing on all core items for both men and women.

PGA Tour pro Keegan Bradley who enjoyed a spectacular rookie year in 2011 with two wins, including the PGA Championship will represent the brand by wearing pieces from the men's golf collection.

Bradley, who was named the 2011 PGA Tour Rookie of the year following his success at the Atlanta Athletic Club in the year's final Major, said: "I am really excited about joining the team at Tommy Hilfiger.

"Tommy Hilfiger is an iconic American brand and I am extremely proud to be part of its growth in golf going forward. The brand produces fantastic apparel for wear both on and off the golf course and, in my opinion, if you look good you play good," he added.thstripesladies.jpg

Tommy Hilfiger entered the golf apparel market back in 1994 and a decade later the clothing was available to a UK audience. The collection will be distributed in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, resort accounts, and corporate accounts beginning Spring 2012.

 

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