Ace Golf Acquires Crescent Oaks Country Club in Tarpon Springs

Private Club to welcome Public Play starting October 1, 2011

Effective September 15, Tampa-based Ace Golf acquired bank-owned Crescent Oaks Golf Club. Crescent Oaks joins the Ace Golf family that includes the Wentworth Golf Club also in Tarpon Springs, the Pebble Creek Golf Club in New Tampa and Ace Golf Ranges in Brandon and Riverview. For the first time since it was founded in 1989, Crescent Oaks will be open to public play as a semi-private club, and will still maintain an exclusive membership at what was at one time one of the more active golf clubs in the Tampa Bay area. The new club opens Saturday, October 1.

This is the second golf course purchased this year by Bay-area owned Ace Golf.  Ace purchased private Wentworth Golf Club in January, opened the club to public play, and added a new Irish Pub that opens this week.  All three Ace Golf Courses will offer reciprocal membership privileges - a member of one club is a member at all three for no additional fees.  Dues at each club have also been lowered to be even more competitive.

 

Crescent Oaks had closed its doors unexpectedly in October 2010 when the prior ownership failed.  The course was returned to the bank, and Ace Golf agreed to buy it in July 2011.  Under a cooperative agreement, Wells Fargo allowed Ace Golf to immediately begin renovations and take over maintenance.  Since July, Ace has installed all new TifEagle Bermuda Greens on all 18 holes and completely renovated the clubhouse and other amenities.

 

Located in the East Lake area of north Pinellas County, Crescent Oaks Golf Club has long been one of the more popular clubs due to its interesting golf course layout with long, wide fairways on 198 acres abutting the Brooker Creek Preserve. The Steve Smyers designed par-72 golf course is one of several high-end courses that he designed in the area, including sister club Wentworth just two miles south, Old Memorial in Tampa, Grand Pines and Isleworth in Orlando, and Southern Dunes in Haines City.  The club also features a world-class clay court tennis facility, pool, large banquet center and a new fitness center.  Crescent Oaks also has a driving range, practice putting green and short game area.

 

According to Crescent Oaks Homeowner's Association President John Miolla, "the whole community is excited about the very visible renovation of the club and the Ace Golf ownership".  "Ace has a good reputation for keeping its golf courses in great condition and upgrading service levels.  The Crescent Oaks community of 444 homes overwhelmingly approved the change to semi-private as they felt the outside play would ensure ongoing maintenance and services at a high level.  The addition of Wentworth Golf Club to the Crescent Oaks membership further adds icing to the cake."

 

This won't be the first time that Ace Golf has taken a struggling golf club and completely turned it around through investment, careful operation and active marketing.  In 2005, Ace Golf purchased the Pebble Creek Golf Club, added new greens and an Irish Pub, renovated extensively, returned the club to profitability and nearly doubled the number of members and rounds played there.  Early this year, Ace purchased the Wentworth Golf Club from its members.  The club already had new greens and very high-end facilities but was struggling financially.  Ace has already turned that club around by improving service, adding public play, marketing events, and now adding a new Irish Pub patterned after its successful Mulligan's Irish Pub at Pebble Creek.

Ace Golf is family-owned by married couple and long-term residents Bill Place and Su Lee.  Place and Lee, both former GTE Executives, started Ace Golf 18 years ago as Tampa-area Golf Practice Range facilities that included Miniature Golf, Batting Cages, and Golf Pro Shops.  The company operates Golf Ranges in Brandon and Riverview in addition to golf courses Pebble Creek, Wentworth and now Crescent Oaks. "Both Su and I are actively involved in the business full-time", Place says, "and have been successful because we operate carefully, re-invest in the properties, and make sure we deliver a consistently great product."

 

"Crescent Oaks is a perfect fit for the Ace Golf family", says Ace Golf President Bill Place.  "By tying Crescent Oaks with neighboring Wentworth Golf Club and Pebble Creek Golf Club, we can offer a high-value, extremely
competitive golf membership or a la carte play for those who don't have as much time or are just getting into golf."

 

Besides Crescent Oaks' new greens, Ace Golf will re-do all the bunkers, repair bridges and cart paths, restore fairways, and add a state-of-the-art radio controlled irrigation system.  New golf carts arrive next week.  In the clubhouse, the interiors are being re-done with new carpet, paint, and fixtures.  A new roof was installed in the last few weeks and landscaping is being re-done before opening on October 1.

 

To lead the new Crescent Oaks Golf Club, Ace Golf has hired PGA Professional Jerry Couzynse, who previously worked as Director of Golf at Emerald Greens Country Club in Tampa.  Curtis Boldt is the new Executive Chef.

 

To make a Tee Time to play Crescent Oaks, call 727 937-4653 (GOLF).  The club is open 7 days a week.  Their website is www.crescentoaksgolf.com  and the physical address is 3300 Crescent Oaks Blvd., Tarpon Springs, 34688. All guests will be admitted through the Crescent Oaks community gate off Eastlake Road just north of Keystone Road.

 

 

 

 

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