The 2010 PGA Merchandise Show

PGA Merchandise ShowLike many of the nearby Disney attractions, it’s tough to see everything the PGA Merchandise Show has to offer in one day. Filled with hundreds of vendors and booths lined up down numerous aisles assembled in the massive Orange County Convention Center, the PGA Merchandise Show brings in large and small golf businesses, showing all the new products for the 2010 season.

The three-day long event is so large, it has a huge catalog, along with a map, featuring each vendor. “Try not to get lost,” one show employee said jokingly to a guest.

All joking aside, large mainstream vendors, such as Titleist, Callaway, Cleveland Golf and Footjoy, were in attendance, with impressive booths to show off their new products. Other smaller vendors, such as Nitro Golf, Chromax Golf and Bushnell Golf were also displaying their wares to golf course managers and owners.

However, the past few years, the show has shrunk considerably, due to the downturn of the economy. Certain vendors have not been able to attend the show, though also missing were high-profile golf companies, such as Nike Golf and TaylorMade.

“You should have seen it a couple years ago,” marketing manager of iGolf, Anthony Zazo, said. “It was even bigger than what’s here today.”

The 2010 PGA Merchandise ShowiGolf is a company that specializes in making cell phone applications that use the phone’s GPS to make the device become a range finder a golfer can use on the course. This company is in line with many of other vendors that are taking advantage of the versality of the iPhone and other smart phones to help golfers use more technology during a round.

The show is also split into two very large sections: one side is dedicated to equipment, such as clubs, balls, bags and so on, while the other focuses on apparel, in which big-name companies such as Under Armor, Bobby Jones and Antigua were on display.

There was also a large section dedicated to new and innovative launch monitors, many of which are just getting into high definition. Looking at the screen and the images, some of which are designed from real courses, it almost seems as though the golfer is actually out playing a round.

Another area of the show had numerous booths with golf cart vendors, such as E-Z-GO and Club Car. Those booths offer course managers and owners deals to purchase large numbers of carts for their golf club, but there are also companies that specialize in letting people personalize their own carts. Their products vary from larger wheels and doors to sprucing up the speed of the cart.

The 2010 PGA Merchandise ShowOne of the most popular areas of the show was the smaller products area, many of which sell indoor putting greens, either portable ones for the home or office, or ones that can be installed at a driving range, or even in someone’s backyard. Also popular were personalized ball markers and divot repair tool vendors.

Overheard was one guest saying she’d already finished her Christmas shopping for her husband.

Though the PGA Merchandise Show is an industry show and not for consumers, most in attendance certainly have a passion for the game.

Whoever was in attendance, they were treated to quite a sight, one that would take hours, if not a second visit, to take everything in.


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