Sneed-Inspired Beer Making Debut at Greenbrier Classic

Slammin Sam

Slammin' Sam Beer Company is set to debut its latest creation, Slammin’ Sam American lager, during the Greenbrier Classic this week at the Greenbrier Resort in White Sulpher Springs, W. Va.

The craft beer was inspired by the late golfing legend Sam Snead. The beer is being released in conjunction with the centennial of Snead's birth.

"Mr. Snead is an international sports icon, and our first priority was to create an amazing beer that honors his legacy," said Casey Bierer, founder and CEO of Slammin' Sam Beer Company. "Through the assistance of a beer industry legend and remarkable craft brewery, we're proud to present a thirst-quenching premium lager that golfers and all active lifestyle consumers will truly enjoy."

Slammin' Sam is available in cans, bottles and kegs. Launching soon at other resorts throughout North America, as well as golf courses, restaurants, bars and everywhere beer is sold, the line's packaging and marketing depict famous images of Snead from the 1950's and '60's.

"It makes sense for Slammin' Sam beer to be introduced here," said Jeff Kmiec, president and managing director of the Greenbrier Resort. "Sam Snead called the Greenbrier his professional home for more than 60 years and I think he'd be happy to know guests will savor a beer that bears his nickname."

Possessor of a prodigious, self-taught swing, Snead captured seven major championships and an all-time record 82 PGA Tour titles during a professional career spanning from 1934 to 1987. A player on seven and captain of three U.S. Ryder Cup teams, his countless honors include winning PGA Player of the Year (1949) and the Vardon Trophy (1938, '49, '50 and '55).

Snead, who passed away in 2002 at age 89, is also a member of the West Virginia Golf Hall of Fame and World Golf Hall of Fame.

"Dad considered the Greenbrier his home away from home," says Snead's son, Jack. "He'd be real proud of Slammin' Sam Beer, I can tell you that."

For more information online at or @SlamminSamBeer.


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